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General Idea was founded in Toronto in 1969 by Felix Partz, Jorge Zontal and AA Bronson as a generic identity to free the artists "from the tyranny of individual genius." Under the leadership of their fictitious muse Miss General Idea, and inspired by William Burroughs' conception of the "image virus," the collective interrogated media image culture through now legendary projects like File magazine, as well as paintings, installations, sculptures, mail art, photogra... More >>
General Idea: A Retrospective 1969-1994
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